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printed newspapers/books, DVDs and PC games). 11 They consume far more digital than physical media (e.g. 10 Those aged 16-24 years are three times as likely as those aged 55-64 years to “second-screen” on a mobile. These “digital natives” spend on average more than seven hours a day online, on their smartphones or on multiple devices at the same time (PC, laptop, tablet and wearables). The so-called Millennials, or Generation Y (born in the 1980s and 1990s) and Generation Z (born in the 2000s) were the first generations to grow up with computers, the internet and smartphones as integral parts of their everyday lives. Yan Xuan, Nielsen Greater China Millennials online Three out of five people surf the internet, or WeChat in the case of China, while they watch TV. But now, everything is consumed on different mediums.
#Digital medis tv
“People used to watch TV and then that’s it. Given the continued introduction of new apps, changes in preferred platforms are likely over time. Finally, Brazil respondents are heavier users of all the social networking sites included in the survey compared with those from other countries. In China, WeChat dominates the other social networking sites listed in terms of daily usage. In the USA, however, Facebook is by far the most used platform, with more than half of respondents visiting the site daily. Most popular platforms used for social networking vary across the countries surveyed (Figure 4): WhatsApp is the most visited social networking site in South Africa and is No 2 in Germany and Brazil, just behind Facebook. The Implications of Digital Media Survey found that 21% of users report spending more than three hours per day chatting and messaging ( Table 3). Why are online communication platforms so popular? The reasons: most users do not pay per message but through mobile plans they are easy and convenient to use and while feeds make it possible to always be up-to-date and discover content, messaging applications allow private, more targeted group conversations and content exchange.
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Participant at project workshop in New York in May 2015 “Things that started out as communication platforms have become real-time media consumption platforms content that feels like a conversation is being consumed in video and text combined, and is accessible on smartphones.” Content is posted or shared via news feeds or discussion threads or increasingly within private groups in messaging applications.
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Online communication platforms, such as social networking platforms and messaging services, play an important role in media content and advertising distribution. On average, people spent more than three hours a day social networking and (micro-)blogging.
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printed press and magazines, TV and radio) have a dwindling share of media consumption, already accounting for less than one-half of time spent, according to a 2014 statistic from GlobalWebIndex, a market research firm (Figure 3). Among heavy digital media users (14-plus hours/week), PC/laptop strongly dominates other types of devices, most likely because it is still the most important device used at home and for work, at least in developed countries Respondents to the Implications of Digital Media Survey are most frequently using PC/laptops (94%), televisions or TVs (93%) and smartphones (87%) for media consumption ( Table 2a). 7 Tablets and other devices still represent a small share in comparison, but a trend is evolving of using multiple devices simultaneously, with content being consumed via numerous channels. But mobile viewing is growing fast, especially in emerging countries. This is especially so in emerging countries, which are leapfrogging fixed internet and personal computers (PCs) to go directly to smartphones.Ĭurrently, access to digital media from laptops and desktops is still dominant globally, with roughly 60% of all web pages being viewed from laptops or desktops, and 30% from mobile devices (Figure 2). 6 People spend more time online, extensively using social media and increasingly accessing digital media from mobile devices. Global Social Media Trends 2015, a report from the European Publishers Council, counts more than 2 billion active social media accounts and more than 1.6 billion mobile social accounts in 2015 (Figure 1). Global internet penetration is deepening, with more than 3 billion internet users in 2015. What are the dimensions of digital media usage and how are consumption patterns changing? User attention is focused on key devices, platforms and formats